Search Engine Marketing

Search Engine Marketing is a new form of online marketing. Search Engine Marketing has done is a comprehensive and effective use of search engines to conduct online marketing and promotion. Search Engine Marketing to pursue the most cost-effective, with minimal input by the largest traffic from search engines and generate business value. Search Engine Marketing search engine in the maintenance of the brand, the brand of negative information as little as possible before the presentation of the search user, you can prevent competitors in the network, malicious framed. During the same time can promote a positive and business information, thereby to achieve branding goals!
And it also was a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of search engine optimization, paid placement, contextual advertising, and paid inclusion. Usage of the term "search engine marketing" has been inconsistent. The trade association Search Engine Marketing Professional Organization (SEMPO) includes search engine optimization (SEO), and SEO is also included in the industry definitions of Search Engine Marketing by Forrester Research, eMarketer, Search Engine Watch, and industry expert Danny Sullivan. However, the New York Times restricts the definition to 'the practice of buying paid search listings.